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Level 1 - Creating Intent
Level 1 is designed to start the fire and ignite your thinking about working on your business rather than always working in your business.   This program dives into:
 
Outdoor Hospitality 101 –
  • components of outdoor hospitality and how they apply to campgrounds
  • camping’s contribution to tourism
  • models of campground ownership
  • breakdown of park operations and how they contribute to your success
  • staff teams and their role in park operations and success
  • camper demographics and trends
  • resources for growth
 
Grounds Infrastructure –
  • fundamental operations of hydro, water, and septic systems
  • hydro recovery billing requirements
  • regulatory and recordkeeping requirements
  • troubleshooting strategies
 
Paperwork and Regulations –
  • how paperwork protects your business and campers
  • paperwork that is critical to your success
  • the annual documentation cycle that protects you from CRA and LTB issues
  • deep dive into critical documents, including the License of Occupation and Waivers
  • regulations and privacy concerns related to paperwork
 
Customer Service 101 and 201 –
  • what do campers want and need from a service interaction
  • customer service techniques for engagement
  • the role of managers and leaders in customer service
  • service breakdown recovery strategies
  • leading your team and campers to service success
 
Managing vs. Leading –
  • the role and responsibilities of each in campgrounds
  • leading and managing your team and campers
  • emotional intelligence
  • leadership styles, challenges, and roadblocks
  • techniques and strategies for successful leaders
 
Activities and Events –
  • the difference between amenities, activities, and events
  • the value of recreation to the camper experience
  • record keeping risk management in outdoor hospitality
  • event planning
Level 2 - Managing with Purpose
 
 
Level 2 takes you on a journey from working on your business to actively managing all aspects of your business.  Building on the skills learned in Level 1, this program digs deeper into:
 
Business and Systems Audit –
  • building out your mission, vision, and core value statements
  • investigating your culture and brand
  • performing a market analysis and the value of data-driven decisions
  • performing a camper audit
  • auditing your teams and systems to optimize your operation
 
Workforce Development –
  • the components of workforce development
  • building a complementary team
  • key hiring practicesmarketing your campground to prospective employees
  • conducting interviews
  • providing feedback
  • required documentation
 
Fundamentals of Training –
  • how adults learn
  • learning styles and strategies
  • teaching methods
  • planning a training event
 
De-escalation and Conflict Resolution –
  • how do situations escalate
  • the emotional connections to escalating situations
  • how to defuse tense situations
  • when does escalation turn into conflict
  • conflict resolution techniques
  • documentation strategies
 
Financial Statements –
  • what financial statements are important to your business
  • how and why you want to analyze the figures
  • making data-driven decisions
 
Professionalism –
  • the aspects of professionalism and how they play out in a campground setting
  • how to showcase your professional approach in the operations of your campground
  • communication strategies
  • how to manage your culture to promote professionalism
Level 3 - Strategic Planning
 
 
Level 3 gives you the skills to ensure success over the long term.With a focus on strategic decision-making and planning, this program stretches your thinking into the future of your business.  Modules include:
 
  • Marketing Strategies
  • Financial Planning for Growth
  • Disaster Management
  • Strategic Growth Plans
  • Psychologically Safe Workplaces
  • Government Relations
Instructor Training

Program launch - February 2026